Is Hello Kitty Just a Kids’ Franchise

The world got to see Hello Kitty for the first time on a small coin purse, this was back in 1974 when Sanrio, the company that created Hello Kitty, released their Kawaii character to appeal to young girls. Fast forward into the present and Hello Kitty is easily one of the most iconic characters out there, one that is loved and adored by people of all ages across the world. Hello Kitty has been around for 44 years and you can pretty much find this character on every kind of item in the market, making it quite obvious that Hello Kitty is no longer just a franchise meant for kids.

From a business point of view, Hello Kitty is an incredibly impressive franchise, it started off as nothing more than an adorable character that would appeal to kids, but then it’s started diversifying itself. This diversification is precisely why Hello Kitty became so successful and will probably continue to be successful in the future. Currently, this franchise makes around 7B USD every year, revenue that it generates from the many industries that it has become a part of.

You can find Hello Kitty on all kinds of items, some that make sense such as stationery, clothes, food items, and video games. However, Hello Kitty can also be found in some odd places as well, let’s take a look at the weirdest places where you can find Hello Kitty.

Toilet Paper

Having Trump’s face printed on toilet paper is one thing, but making Hello Kitty go through the same treatment might seem appalling at first, however, Hello Kitty themed toiletries are quite common in Japan. Not because people do not like Hello Kitty, but because having this character on their toilet paper adds an extra dose of Kawaii-ness to their bathrooms. If you ever go to a Japanese grocery store, you are bound to find Hello Kitty on at least a dozen different products, so why not have her on toilet paper as well?

Taser Gun

Yes, Hello Kitty’s iconic face has also graced the Taser industry, one look at the Hello Kitty Taser makes it obvious that this self-defence weapon was not intended to be used by prison guards, rather, it was created to provide women with a cute yet effective way to defend themselves against potential threats.


If you are not ready to believe that Hello Kitty is meant for adult consumers as well then the Hello Kitty edition beer should be more than enough to convince you. Having Hello Kitty’s face emblazoned on beer cans sure makes their contents look harmless, but you can be sure to get a buzz after downing a can or two. You could even couple a Hello Kitty beer with Hello Kitty tobacco products if you are really into this character.

Hello Kitty has definitely become a force to be reckoned with in the business world, it is a massive success story and we are bound to keep on seeing her adorable face for quite some time.

Hello Kitty’s Augmented Reality Debut

Anyone who does not live under a rock has heard about Hello Kitty, an iconic Japanese character who is loved all across the world. Pretty much everyone readily agrees that Hello Kitty is insanely cute, the number one factor behind this character’s popularity. Hello Kitty was created by Sanrio is 1974 and it quickly captivated the hearts of everyone, today, Hello Kitty is the 2nd highest grossing franchise in the world, having generated a revenue of around $50B USD.

Hello Kitty’s success leads to the question that is cuteness alone enough to make something so famous? The answer to this question is no, while Hello Kitty’s cute aesthetics did play a major role in the character’s popularity, the real reason behind why it became such a huge success is that the Hello Kitty franchise has always looked for ways to further diversify itself. Originally, Hello Kitty came out on a small vinyl bag, but today you will find it on clothing, books, food, accessories, and pretty much anything on which you can somehow fit the character.

As a franchise, Hello Kitty has become a dominating force that is bathing in success, and its latest move towards further diversification is already underway. Sanrio has teamed up with Bublar Group AB, a Swedish game development company to create an Augmented Reality (AR) game for smartphones which will be centred on Hello Kitty.

This game will be developed with the goal of combining the Kawaii-ness of Hello Kitty with the real world, it is going to be a multiplayer game with a location-based play style, players will be able to go to various places by following an in-game map so that they can gather items to build their Kawaii Village. While Hello Kitty will be the main character in this game, players will also get a chance to interact from a plethora of side characters from the Hello Kitty franchise as well.

This Hello Kitty fuelled AR adventure is going to be all about giving fans a chance to interact with this lovable character, engaging with it and sharing their experiences with one another through an online community. Bublar and Sanrio’s idea on breathing more life into Hello Kitty is a pretty ambitious one and there are loads of people eagerly waiting to get their hands on it, but this is not the first time Hello Kitty will be visiting the real world with the help of augmented reality.

Back in 2013, a company named Amplified Robot made use of Hello Kitty in an AR demonstration that showed how virtual characters can be brought to life with the help of AR. Bublar’s take on Hello Kitty and AR is set to come out in 2019, while we do not have a set release date yet, we can begin hyping about the game since it is nearing its world wide release. With the addition of this game to the already vast franchise, Hello Kitty will continue to make people smile across the planet.

Hello Kitty Becomes YouTube’s Latest Vlogger

Vlogging on YouTube has become a really big thing now, so much that the YouTube market has become insanely competitive and Vloggers have to fight tooth and nail in order to stay relevant. Recently, a new player entered this market, a rather high profile player who everyone across the globe knows; Hello Kitty, Japan’s most famous and most successful mascot. Over the forty four years of her existence, Hello Kitty has carved a place for herself in all kinds of industries, ranging from the food industry to the airline industry, and now she has her eyes set on the YouTube Vlogging industry.

Hello Kitty’s creators, Sanrio, got the idea of giving her a YouTube channel after seeing how other virtual characters (Sakura Fujima, A.I Games etc.) had received such a positive response from YouTube viewers. Hello Kitty’s very first Vlog was kind of like an introduction that reminded everyone who she was and why she has decided to start a career on YouTube.

Judging from her videos, you can tell that the channel is primarily marketing itself towards children, but adults looking for a dose of cuteness and fun can also drop by and watch her content. Sanrio’s decision to have her debut on YouTube is probably driven by many factors, one of them being that children are some of the most frequent viewers on YouTube, meaning that Sanrio can market their mascot to their main audience even better.

Hello Kitty’s channel is not just an attempt at making her more popular, the content on the channel is genuinely fun and interesting, it is bound to appeal to people who enjoy tongue in cheek sort of humour with plenty of cuteness mixed in as well. The channel gathered up views, likes, and subscriptions like crazy, which goes to show that many people are happy with this move. However, there is a bit of criticism mixed in as well, mostly from older fans of the franchise who grew up with Megumi Hayashibara (a celebrated voice-actress) voicing Hello Kitty. On hearing her new, slightly robotic voice in her Vlogs, they felt sad, saying that it did not feel natural.

Other than this small let down, Hello Kitty’s YouTube career seems to be off to a good start, her follower count is steadily going up and she is producing fun content that everyone can enjoy. The most adorable thing about her channel is that she does everything she can to act like any other YouTube Vlogger out there, she even asks her viewers to like every video, subscribe to her channel, and also hit the notification bell.

While we probably will not be able to see Hello Kitty become as famous as YouTube stars such as Pewdiepie, we can say that she will be able to hold her own in the YouTube industry, especially amongst the kids who can enjoy her cute antics and adorable Japanese voice as they read what she has to say with the help of English subtitles.